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	<title>Found Objects</title>
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	<link>http://wayfinderblog.wordpress.com</link>
	<description>Observations from Wayfinder Response Marketing&#039;s team on direct response marketing, branding, advertising and life</description>
	<lastBuildDate>Tue, 27 May 2008 23:53:30 +0000</lastBuildDate>
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		<title>Found Objects</title>
		<link>http://wayfinderblog.wordpress.com</link>
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		<item>
		<title>We&#8217;ve Moved</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/27/weve-moved/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/27/weve-moved/#comments</comments>
		<pubDate>Tue, 27 May 2008 23:53:30 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=23</guid>
		<description><![CDATA[We&#8217;re hosting our &#8216;blog ourselves. This gives us a little more control over its look and feel. Go to blog.wayfinderresponse.com to see it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=23&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">wayfinder 1</media:title>
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		<title>Branded Response and authenticity</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/#comments</comments>
		<pubDate>Fri, 23 May 2008 21:33:56 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[James Gilmore]]></category>
		<category><![CDATA[Joseph Pine II]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=20</guid>
		<description><![CDATA[Does the response you’re after ring true to your brand? In their terrific book Authenticity (Harvard Business School Press), James Gilmore and Joseph Pine II discuss how people crave real experiences from their products. In part, this is a reaction &#8230; <a href="http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=20&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<media:content url="http://wayfinderblog.files.wordpress.com/2008/05/amex_offer.jpg?w=300" medium="image" />

		<media:content url="http://wayfinderblog.files.wordpress.com/2008/05/sibanner.jpg?w=300" medium="image">
			<media:title type="html">SI offers brand building offers for subscribers</media:title>
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		<item>
		<title>Good direct response tactics</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:15:49 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/</guid>
		<description><![CDATA[Branded Response relies on best practices. In response marketing, results keep us grounded in what works. Here&#8217;s a good reminder of seven basic, proven direct response approaches, from a very good copywriter, Dean Rieck. Many are transferable to today&#8217;s web &#8230; <a href="http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=19&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<title>The big impact of small changes</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/#comments</comments>
		<pubDate>Mon, 19 May 2008 21:59:41 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[email Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[A/B Testing]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=17</guid>
		<description><![CDATA[Branded Response integrates best practices from branding and response marketing. One best practice from response marketing is to pay attention to detail. That’s because little changes can make big differences. Here’s an example. One of our clients wants investors to &#8230; <a href="http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=17&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<title>Five marketing mistakes to avoid in a weak economy</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/#comments</comments>
		<pubDate>Wed, 14 May 2008 17:22:36 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=13</guid>
		<description><![CDATA[Five marketing tactics to avoid to succeed during and after the current "recession" <a href="http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=13&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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			<media:title type="html">The Conference Board</media:title>
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	</item>
		<item>
		<title>The new power tool &#8211; the checklist?</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/#comments</comments>
		<pubDate>Sun, 11 May 2008 23:49:31 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[100 Most Influential People]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[Peter Pronovost]]></category>
		<category><![CDATA[The New Yorker]]></category>
		<category><![CDATA[Time Magazine]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=11</guid>
		<description><![CDATA[Time Magazine recently identified the world&#8217;s 100 most influential people. There were the usual candidates &#8211; the Dalai Lama, Bush, Putin, Brangelina, etc. But one name stands out for his humble yet game-changing innovation. Dr. Peter Pronovost&#8217;s idea was laughably &#8230; <a href="http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=11&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<item>
		<title>Youtube for the working class</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/08/youtube-for-the-working-class/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/08/youtube-for-the-working-class/#comments</comments>
		<pubDate>Thu, 08 May 2008 18:51:41 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[bnet]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/2008/05/08/youtube-for-the-working-class/</guid>
		<description><![CDATA[Youtube is a great way to kill a few minutes, but these bnet videos can actually help you with your career. They cover everything from sales to marketing to hr and tech. They&#8217;re quick and generally have some good insights. &#8230; <a href="http://wayfinderblog.wordpress.com/2008/05/08/youtube-for-the-working-class/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=10&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/05/08/youtube-for-the-working-class/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<item>
		<title>Billig Versus Best Practices &#8211; #1</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:17:52 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Billig Vs. Best Practices]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Jeff Billig]]></category>
		<category><![CDATA[Jerry Della Famina]]></category>
		<category><![CDATA[John Caples]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=8</guid>
		<description><![CDATA[Some thoughts on why "best practices" can stifle real progress, and breakthrough thinking from Jeff Billig, Wayfinder Response Marketing's Creative Director. <a href="http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=8&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9c1a4d4cc122e9154481c0dc4182f125?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">wayfinder 1</media:title>
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	</item>
		<item>
		<title>Searchme &#8211; Time for a New Search Engine?</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/24/searchme-time-for-a-new-search-engine/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/24/searchme-time-for-a-new-search-engine/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 22:45:38 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[searchme]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=7</guid>
		<description><![CDATA[As a Branded Response agency, we monitor developments in search, SEO and SEM. Here&#8217;s a story of a brave company that&#8217;s trying to move search into the future. It&#8217;s called searchme, and it brings sight into the search equation. The &#8230; <a href="http://wayfinderblog.wordpress.com/2008/04/24/searchme-time-for-a-new-search-engine/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=7&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/04/24/searchme-time-for-a-new-search-engine/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<item>
		<title>Build Your Brand for Response</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 21:30:51 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Jeff Tarran]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[wayfinder response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=5</guid>
		<description><![CDATA[Defining and building a brand is an ongoing process and it’s a process that is being rewritten everyday. In the past, brand was developed by the marketing department and communicated to the target audience through advertising in a one-way conversation. &#8230; <a href="http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&amp;blog=3226378&amp;post=5&amp;subd=wayfinderblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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