Youtube for the working class

Youtube is a great way to kill a few minutes, but these bnet videos can actually help you with your career. They cover everything from sales to marketing to hr and tech. They’re quick and generally have some good insights. Here’s a good example.

from www.bnet.com posted with vodpod

Billig Versus Best Practices – #1

When I became a copywriter, in the last quarter century of the last millennium, I was well prepared by advertising giants like David Ogilvy, Claude Hopkins, John Caples, and of course Jerry Della Femina. And while I was motivated by a crusade against what I considered dumb ads, I was – and remain – more motivated by a passion to win in the marketplace. To make my clients successful. To outsmart the competition.

After a few months in the business, it had become clear to me that the cause of what I considered bad ads was not necessarily untalented people, as I assumed, but people with a rational commitment to results. They were practicing what was then called formula advertising, gleaned from a “scientific” approach: