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	<title>Wayfindings &#187; Response Marketing</title>
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	<link>http://wayfinderblog.wordpress.com</link>
	<description>Observations from Wayfinder Response Marketing&#039;s team on direct response marketing, branding, advertising and life</description>
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		<title>Wayfindings &#187; Response Marketing</title>
		<link>http://wayfinderblog.wordpress.com</link>
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		<title>Branded Response and authenticity</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/#comments</comments>
		<pubDate>Fri, 23 May 2008 21:33:56 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[James Gilmore]]></category>
		<category><![CDATA[Joseph Pine II]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=20</guid>
		<description><![CDATA[Does the response you’re after ring true to your brand?
In their terrific book Authenticity (Harvard Business School Press), James Gilmore and Joseph Pine II discuss how people crave real experiences from their products. In part, this is a reaction to the widespread “virtualization” of society and commerce. Think about it. Did your grandparents ever have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=20&subd=wayfinderblog&ref=&feed=1" />]]></description>
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			<media:title type="html">SI offers brand building offers for subscribers</media:title>
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		<title>The big impact of small changes</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/#comments</comments>
		<pubDate>Mon, 19 May 2008 21:59:41 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[email Marketing]]></category>
		<category><![CDATA[A/B Testing]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=17</guid>
		<description><![CDATA[Branded Response integrates best practices from branding and response marketing. One best practice from response marketing is to pay attention to detail. That’s because little changes can make big differences.
Here’s an example. One of our clients wants investors to register for further information and newsletters about their company. Active, sophisticated investors are legendary information hogs. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=17&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<title>Five marketing mistakes to avoid in a weak economy</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/#comments</comments>
		<pubDate>Wed, 14 May 2008 17:22:36 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=13</guid>
		<description><![CDATA[Five marketing tactics to avoid to succeed during and after the current "recession"<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=13&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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			<media:title type="html">The Conference Board</media:title>
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		<title>The new power tool &#8211; the checklist?</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/#comments</comments>
		<pubDate>Sun, 11 May 2008 23:49:31 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[100 Most Influential People]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[Peter Pronovost]]></category>
		<category><![CDATA[The New Yorker]]></category>
		<category><![CDATA[Time Magazine]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=11</guid>
		<description><![CDATA[

Time Magazine recently identified the world&#8217;s 100 most influential people. There were the usual candidates &#8211; the Dalai Lama, Bush, Putin, Brangelina, etc. But one name stands out for his humble yet game-changing innovation.  Dr. Peter Pronovost&#8217;s idea was laughably simple. He introduced the lowly checklist into surgery theaters around the country and the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=11&subd=wayfinderblog&ref=&feed=1" />]]></description>
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			<media:title type="html">wayfinder 1</media:title>
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		<title>Billig Versus Best Practices &#8211; #1</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:17:52 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Billig Vs. Best Practices]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Jeff Billig]]></category>
		<category><![CDATA[Jerry Della Famina]]></category>
		<category><![CDATA[John Caples]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=8</guid>
		<description><![CDATA[Some thoughts on why "best practices" can stifle real progress, and breakthrough thinking from Jeff Billig, Wayfinder Response Marketing's Creative Director.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=8&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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