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	<title>Wayfindings &#187; email Marketing</title>
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	<description>Observations from Wayfinder Response Marketing&#039;s team on direct response marketing, branding, advertising and life</description>
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		<title>Wayfindings &#187; email Marketing</title>
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		<title>The big impact of small changes</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/</link>
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		<pubDate>Mon, 19 May 2008 21:59:41 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[email Marketing]]></category>
		<category><![CDATA[A/B Testing]]></category>

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		<description><![CDATA[Branded Response integrates best practices from branding and response marketing. One best practice from response marketing is to pay attention to detail. That’s because little changes can make big differences.
Here’s an example. One of our clients wants investors to register for further information and newsletters about their company. Active, sophisticated investors are legendary information hogs. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=17&subd=wayfinderblog&ref=&feed=1" />]]></description>
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