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	<title>Wayfindings &#187; Branded Response</title>
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	<description>Observations from Wayfinder Response Marketing&#039;s team on direct response marketing, branding, advertising and life</description>
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		<title>Wayfindings &#187; Branded Response</title>
		<link>http://wayfinderblog.wordpress.com</link>
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		<item>
		<title>We&#8217;ve Moved</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/27/weve-moved/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/27/weve-moved/#comments</comments>
		<pubDate>Tue, 27 May 2008 23:53:30 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=23</guid>
		<description><![CDATA[We&#8217;re hosting our &#8216;blog ourselves. This gives us a little more control over its look and feel. Go to blog.wayfinderresponse.com to see it.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=23&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<title>Branded Response and authenticity</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/23/branded-response-and-authenticity/#comments</comments>
		<pubDate>Fri, 23 May 2008 21:33:56 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[James Gilmore]]></category>
		<category><![CDATA[Joseph Pine II]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=20</guid>
		<description><![CDATA[Does the response you’re after ring true to your brand?
In their terrific book Authenticity (Harvard Business School Press), James Gilmore and Joseph Pine II discuss how people crave real experiences from their products. In part, this is a reaction to the widespread “virtualization” of society and commerce. Think about it. Did your grandparents ever have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=20&subd=wayfinderblog&ref=&feed=1" />]]></description>
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			<media:title type="html">wayfinder 1</media:title>
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			<media:title type="html">SI offers brand building offers for subscribers</media:title>
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		<title>Good direct response tactics</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:15:49 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/2008/05/20/good-direct-response-tactics/</guid>
		<description><![CDATA[Branded Response relies on best practices. In response marketing, results keep us grounded in what works. 
Here&#8217;s a good reminder of seven basic, proven direct response approaches, from a very good copywriter, Dean Rieck. Many are transferable to today&#8217;s web x.0 media as well. Enjoy. And remember to tell good stories.
If you don&#8217;t have time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=19&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<title>The big impact of small changes</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/19/the-big-impact-of-small-changes/#comments</comments>
		<pubDate>Mon, 19 May 2008 21:59:41 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[email Marketing]]></category>
		<category><![CDATA[A/B Testing]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=17</guid>
		<description><![CDATA[Branded Response integrates best practices from branding and response marketing. One best practice from response marketing is to pay attention to detail. That’s because little changes can make big differences.
Here’s an example. One of our clients wants investors to register for further information and newsletters about their company. Active, sophisticated investors are legendary information hogs. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=17&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The new power tool &#8211; the checklist?</title>
		<link>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/05/11/the-new-power-tool-the-checklist/#comments</comments>
		<pubDate>Sun, 11 May 2008 23:49:31 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[100 Most Influential People]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[Peter Pronovost]]></category>
		<category><![CDATA[The New Yorker]]></category>
		<category><![CDATA[Time Magazine]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=11</guid>
		<description><![CDATA[

Time Magazine recently identified the world&#8217;s 100 most influential people. There were the usual candidates &#8211; the Dalai Lama, Bush, Putin, Brangelina, etc. But one name stands out for his humble yet game-changing innovation.  Dr. Peter Pronovost&#8217;s idea was laughably simple. He introduced the lowly checklist into surgery theaters around the country and the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=11&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wayfinder 1</media:title>
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		<title>Build Your Brand for Response</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/23/build-your-brand-for-response/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 21:30:51 +0000</pubDate>
		<dc:creator>wayfinderresponse</dc:creator>
				<category><![CDATA[Branded Response]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Jeff Tarran]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[wayfinder response]]></category>

		<guid isPermaLink="false">http://wayfinderblog.wordpress.com/?p=5</guid>
		<description><![CDATA[Defining and building a brand is an ongoing process and it’s a process that is being rewritten everyday. In the past, brand was developed by the marketing department and communicated to the target audience through advertising in a one-way conversation.
From a marketing perspective, brand was meant to create perceptions, not necessarily create action. Sure, brand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=5&subd=wayfinderblog&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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