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	<title>Wayfindings &#187; Billig Vs. Best Practices</title>
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		<title>Wayfindings &#187; Billig Vs. Best Practices</title>
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		<title>Billig Versus Best Practices &#8211; #1</title>
		<link>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/</link>
		<comments>http://wayfinderblog.wordpress.com/2008/04/29/billig-versus-best-practices-1/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:17:52 +0000</pubDate>
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				<category><![CDATA[Billig Vs. Best Practices]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Jeff Billig]]></category>
		<category><![CDATA[Jerry Della Famina]]></category>
		<category><![CDATA[John Caples]]></category>

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		<description><![CDATA[Some thoughts on why "best practices" can stifle real progress, and breakthrough thinking from Jeff Billig, Wayfinder Response Marketing's Creative Director.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wayfinderblog.wordpress.com&blog=3226378&post=8&subd=wayfinderblog&ref=&feed=1" />]]></description>
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