Good direct response tactics

Branded Response relies on best practices. In response marketing, results keep us grounded in what works.

Here’s a good reminder of seven basic, proven direct response approaches, from a very good copywriter, Dean Rieck. Many are transferable to today’s web x.0 media as well. Enjoy. And remember to tell good stories.

If you don’t have time for the full article, here they are:

1. Share a sample of your product
2. Offer a free trial
3. Create intrigue with “teaser” copy about how your solution will provide a concrete benefit
4. Include product photos and illustrations
5. Tell a story
6. Include testimonials
7. Provide success stories with your product as the hero’s main ally