http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/ Observations from Wayfinder Response Marketing's team on direct response marketing, branding, advertising and life Wed, 14 May 2008 18:18:17 +0000 http://wordpress.com/ hourly 1 http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/#comment-8 Jon Dale Wed, 14 May 2008 18:18:17 +0000 http://wayfinderblog.wordpress.com/?p=13#comment-8 Good point about innovation and the need to stay customer focussed despite temptations to hunker down and look inward. Good point about innovation and the need to stay customer focussed despite temptations to hunker down and look inward.

]]> http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/#comment-7 Five marketing mistakes to avoid in a weak economy Wed, 14 May 2008 18:16:29 +0000 http://wayfinderblog.wordpress.com/?p=13#comment-7 [...] Continue Reading [...] [...] Continue Reading [...]

]]> http://wayfinderblog.wordpress.com/2008/05/14/five-marketing-mistakes-to-avoid-in-a-weak-economy/#comment-6 Papa Baffour-Awuah Wed, 14 May 2008 17:52:43 +0000 http://wayfinderblog.wordpress.com/?p=13#comment-6 I would also add, "Don't Stop Innovating" to that list. I'm not sure if "Don't just hack away at your budgets" covers that. But I think innovation is one place people seem to drop the ball when the economy is weak. Some smaller companies especially, freak out and begin to focus more on skills within the company (internally), rather than on the customers (externally) and their needs, thus leading to a slow down in innovation. I believe that if a company keeps focusing on the customer, they will naturally keep innovating, and will have a better chance of surviving the bad economy. I would also add, “Don’t Stop Innovating” to that list. I’m not sure if “Don’t just hack away at your budgets” covers that. But I think innovation is one place people seem to drop the ball when the economy is weak. Some smaller companies especially, freak out and begin to focus more on skills within the company (internally), rather than on the customers (externally) and their needs, thus leading to a slow down in innovation. I believe that if a company keeps focusing on the customer, they will naturally keep innovating, and will have a better chance of surviving the bad economy.

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